Raggs is a series that has been created and developed to specifically appeal to preschool children. Raggs focuses on themes and situations that will resonate with a preschool audience, including the following:
- The series follows five young dogs that live together in a home environment. Like any other group of young friends, they learn to develop positive relationships with one another.
- The day-to-day life of the dogs (characters) reflects that of a preschool child. Every episode includes exploring, discovering, problem solving and learning through play which is in keeping with the preschooler’s world.
- The dogs help out around the house engaging in regular simple chores (e.g. packing up) to reinforce that the characters are just like other little children who like to help at home.
- The series includes both dancing or role-playing, of which the expressive movements are both vital to and loved by preschoolers.
- Preschoolers love to laugh at funny visual situations. Raggs characters reflect this, as they too love to laugh and there is a significant amount of humour through the stories and segments.
- Raggs reflects the importance of family/friends to preschoolers. While the dogs aren't necessarily related, they act very much like siblings and they love and care for each other.